Lab blog
Reference texts — no hype.
Methodologies, research and the mechanics behind our products. Every article stands on its own — you can quote it in full.
GEO Optimisation
What GEO is and how it differs from SEO
Customers no longer Google — they ask AI. We break down how Generative Engine Optimization works and why it isn't just "the new SEO."
Read → MethodologyMethodology beats model size: what 6 studies show
A small model with the right method outperforms a large one without it — by up to 700×. The lab's core differentiator — with sources.
Read → Brand SoonAI as an exoskeleton, not a prosthesis: the Symbiosis principle
Why we build tools that amplify the human rather than replace them.
HANTI · Team Pulse SoonHow to measure a candidate's AI maturity (the ADI index)
A résumé doesn't show whether someone can think alongside AI. ADI does.
For enterprises SoonLocal AI for enterprises: why your data shouldn't leave for the cloud
From pilot to rollout without sending data to OpenAI, Yandex or Sber.
PRISM SoonA council of 6 models vs one: research without hallucinations
How consensus with adversarial verification cuts out made-up numbers.