The lab's foundation

A cheap model beats an expensive one — if you know how to ask.

Everyone assumes a pricier model means a smarter answer. It doesn't. A small model with the right method beats a big one without it — by 700×. That's not our opinion, it's 6 studies. Below are the 9 methods that turn any model into something that performs like an expensive frontier one. All 11 of our products stand on them.


A 3-layer moat

Why this can't be copied over a weekend.

LAYER 01

Method

17+ methodologies that grew out of an analysis of 4,000+ studies. Not "prompts by gut" — what's been proven to work.

LAYER 02

Technology

A council of models, cross-checks, self-healing, a log of every step. Not one answer, but a system that catches its own mistakes.

LAYER 03

Data

Every run makes the next one sharper. An edge that only grows — and that you can't buy, only accumulate.

A competitor copies one layer at a time. All three at once, plus the science — that's years of lead time.

9 methodologies

Each one fixes a spot where AI usually lies or stalls.

SPE

flagship

Structured Prompt Engineering v2

Stop rewriting the same prompt ten times. A scientific way to brief an AI so you get the answer you wanted on the first try. Distilled from 4,000+ studies.

+154% accuracy · −60% tokens · −73% time

APD

Adaptive Prompt Design v1.0

Working with AI stops being a gamble. Five levels — from a quick question to a full system — each with its own rules. A system, not "hope it lands."

system vs ad-hoc

CAPE

Cognitive AI Persona Engineering

AI loves to flatter you and pad the answer. CAPE shuts down 7 of those biases, so you get signal instead of noise — 85 useful words out of every 100, not 30.

signal/noise 85/15

INoT

Internal Network of Thoughts

Instead of one AI opinion, several experts argue it out inside a single run. They check each other and cut the weak ideas — like an editorial board before it goes to print.

−20–40% errors · 70–80% with no edits

QPA

Quantum Project Architect

For when a problem is stuck and the obvious fixes don't work. TRIZ and first-principles thinking surface the move you couldn't see — analysis at the level of an expensive consultant.

consulting level

GEO

Generative Engine Optimization v1.2

Customers now ask AI, not Google — and it names 2–3 brands. GEO makes sure yours is one of them, not your competitor's. It's SEO, but for the age of AI.

visibility across 6 AI engines

ADI

AI Dexterity Index

A résumé won't tell you whether someone can actually work with AI. ADI measures it — like a credit score, but for a candidate's AI maturity. With Lidia Kobilyatskaya (50/50 IP).

1,000+ assessments

HRP

Human-Readable Process

You can see exactly why a candidate got their score — not "a black box decided." A hiring protocol where every point is explainable by a human. It became the basis for the book.

the book "The New Rules of Hiring"

ROSI

Return on Symbiotic Investment

Shows in numbers what bringing in AI actually returned: the time and money the human+AI pairing saved. So your AI spend gets measured, not taken on faith.

a return metric

Want these methods under your own brand?

For researchers and partners — licensing, co-authorship, publications.